Catherine Santino

Branded Content

Brand Initiatives

In my role as Marketing Executive, Brand Strategy at nonprofit philanthropy UJA-Federation, I work with internal clients in the grant-making division in fulfilling brand initiatives. I've project managed events such as volunteer service days, conferences, and internal staff events. My role in these projects includes writing copy for emails, invites, web pages, and marketing collateral (t-shirts, pamphlets, etc). I also collaborate with the rest of the brand team develop the marketing strategy, and then work with our production, design, web, and email teams to adhere to schedules and produce the necessary materials.

Below are some examples of initiatives I have managed, each linking to one of many emails I wrote & created for each project.

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